I Built This For You.
Years of passion, purpose, and a whole lot of heart went into every single piece. This isn't just jewelry — it's a reminder that your story matters.
Our Story
A Moment at a Coffee Shop Changed My Life
It was 2019. I was sitting at a local coffee shop when I noticed someone wearing a bracelet with those words. Something inside me shifted. That phrase captured everything I had always believed — that unconditional love and acceptance can carry someone through their absolute darkest moments.
I struggle with mental health myself. Every single day. And I knew there were millions of women out there doing the same — quietly, alone, without anyone reminding them that they are enough. That their story isn't over. That they are seen.
That afternoon, I went home full of fire and started building what would become Awareness Outlet — a place where a simple piece of jewelry becomes a daily reminder that you are loved, you are strong, and you are never alone. 🧠❤️
The Journey
Years of Heart, One Dream
Building something meaningful from scratch isn't easy. Here's how we got here.
A bracelet. Six words. A feeling that I couldn't shake. I knew I had to build something that would help people feel less alone.
I launched with a handful of products and a big dream — to inspire millions of women through meaningful jewelry that speaks boldly and loudly.
Word spread. Women found us. Orders came in from all over the world. Every message I received from a customer reminded me exactly why I started this.
We're a growing community of women who believe in the power of awareness. We donate annually to mental health charities, offer free resources, and send weekly inspiration straight to your inbox.
Our Mission
Why We Exist
"To empower women through inspirational jewelry — helping them support and guide themselves and others through their respective journeys. Each piece tells its own story. Together, we are one."
Every piece carries a message you can feel every time you glance down — a reminder of your strength on the hard days.
When someone asks about your ring, that's a real conversation about mental health started. Our pieces spark hope and dialogue.
Every year we donate a percentage of net profits to leading mental health charities. Shopping here supports real causes.
Free mental health resources, weekly videos, and a growing community of women — because awareness doesn't stop at checkout.
Join the Family
You're Not Just a Customer.
You're Family. 💚
When you shop at Awareness Outlet, you're joining a movement of women who wear their stories, inspire the people around them, and give back every time they shop.
- Weekly inspiration videos sent straight to your inbox to uplift and empower you
- A community of like-minded women spreading awareness and kindness
- Free mental health resources and tools available on our website and social channels
- A free gift with every order — an Awareness Family Coin that ships with every purchase
- Annual donations to leading mental health charities — your purchase makes a real impact
A Note From Ashley
If you're reading this, I want you to know — I see you. I built this brand for you. For the woman who is fighting battles no one else can see. For the woman who smiles through the hard days. For the woman who just needs a little reminder that she is enough.
I spent years building Awareness Outlet from scratch — through the doubt, the setbacks, the moments I almost gave up. But every single time I received a message from a customer saying that a piece of jewelry helped them through a dark moment, I knew exactly why I kept going.
This isn't just a jewelry store to me. It's a community. It's a movement. It's a love letter to every woman who has ever felt alone in her struggle. You are not alone. Your story is not over. And I am so glad you're here. 💚
Our Impact
Every Purchase Makes a Difference
We're a for-profit business — and we're proud of it. Because it means we can generate our own contributions to mental health causes without competing for grants or donations.
Every year, we donate a percentage of net profits to leading mental health charities. The more our community grows, the more we can give. You make that possible.
Ask Who We're Supporting →Welcome to the Family. 💚
Join a Growing Community of Women
The “Ashley” character and story depicted on this page are fictional and created for inspirational purposes. Awareness Outlet is a real business committed to mental health awareness, quality jewelry, and giving back — the values and mission described here are genuine. Individual results and experiences may vary.